Most Valuable Brands Worldwide

Most Valuable Brands Worldwide

▪ Table
1995 rank    
(1994 rank) Brand name Brand value
1     (2)   Marlboro $44,614,000,000 
2     (1)   Coca-Cola $43,427,000,000 
3   (—)   McDonald's $18,920,000,000 
4     (3)   IBM $18,491,000,000 
5   (—)   Disney $15,358,000,000 
6     (7)   Kodak $13,267,000,000 
7     (9)   Kellogg's  $11,409,000,000 
8     (8)   Budweiser  $11,026,000,000 
9   (10)   Nescafé $10,527,000,000 
10   (11)   Intel  $10,499,000,000 
11   (12)   Gillette $10,292,000,000 
12     (4)   Motorola  $9,624,000,000 
13   (14)   GE  $9,304,000,000 
14   (13)   Pepsi  $8,895,000,000 
15   (—)   Sony  $8,800,000,000 
16     (5)   Hewlett-Packard  $8,111,000,000 
17   (16)   Frito-Lay $7,786,000,000 
18   (15)   Levi's $7,376,000,000 
19   (—)   Nike $7,267,000,000 
20   (19)   Campbell's $6,464,000,000 
See as table:
           Source: Financial World, July 8, 1996.

* * *


Universalium. 2010.

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