Kawakami, Genichi

▪ 2003

      Japanese businessman (b. Jan. 30, 1912, Hamakita, Shizuoka prefecture, Japan—d. May 25, 2002, near Hamamatsu, Shizuoka prefecture, Japan), was the visionary president of the Yamaha Corp. for three decades (1950–77 and 1980–83). The company, which had been founded in the late 19th century by Torakusu Yamaha, an organ builder, as Nippon Gakki, was long an obscure domestic manufacturer. Kawakami, an innovative technical leader as well as a savvy marketing strategist, turned it into an international conglomerate. Interested in Western classical music from a young age, he studied business at the Takachiho College of Commerce and then joined the company, which was headed by his father at the time. Kawakami became president in 1950. In 1964, following trips to Europe and the U.S., where he observed the widespread interest in music instruction, he founded the first overseas Yamaha Music School, in Los Angeles; its branches offered lessons and thereby promoted Yamaha pianos and string, wind, and other instruments. Within 20 years the company had become the world's largest manufacturer of pianos. In 1966 Kawakami created the Yamaha Music Foundation to promote competitions, and he published books on music. The Electone, an electronic organ that appeared in 1959, as well as the company's digital keyboards, came to be widely used by pop musicians. The company developed other electronic products, including computer, audio and video, and industrial equipment. With facilities that had been used for the manufacture of airplane propellers during World War II, the company made the first Yamaha motorcycle in 1955. Motorcycles and other sporting goods subsequently became a major part of its business. Kawakami retired as president of Yamaha in 1977, turning the company over to his son, but after family disagreements he assumed the presidency again in 1980. In 1983 he once more retired in favour of his son and took the title supreme adviser.

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