Kawabuchi, Saburo

▪ 1994

      During a year marked by such notable events in Japan as the defeat of the long-ruling Liberal-Democratic Party and the wedding of Crown Prince Naruhito and Masako Owada, Saburo Kawabuchi nonetheless managed to share the limelight. As chairman and chief executive of the Japan Professional Football League, known locally as the J.League, he was largely responsible for raising soccer to such a level that it began to challenge sumo and baseball in popularity. On May 15 some 60,000 people turned out to witness the kickoff of Japanese professional soccer at the National Stadium in Tokyo. The inaugural season featured 10 teams whose rosters included players from Europe and Latin America. Among the stars were Gary Lineker of England and Zico of Brazil. The opening match won a 32% share of the television audience. That figure leaped to 48% on October 28, when Japan's and Iraq's national teams met in the Asian qualifying games. A final-minute loss ended Japan's chances of competing in the World Cup for the first time.

      Kawabuchi was born in Osaka, Japan, on Dec. 3, 1936. He began playing soccer in high school because he wanted the chance to visit the city of Takamatsu on the island of Shikoku, where his team was scheduled to play a match. He then attempted to quit the team, but older players recognized his potential and persuaded him to remain. As a freshman at Waseda University, Tokyo, he became a regular on what was the strongest university team in the country. The next year Kawabuchi was recruited for the national team. As centre-back, he competed in the Olympics in Rome in 1960 and in Tokyo in 1964. He also played in two qualifying games for the World Cup in Sweden in 1958 and in Chile in 1962. He continued playing with the national team even after joining Furukawa Denki, one of Japan's largest makers of electric wires and cables, and became head coach at age 35. In 1988 Kawabuchi volunteered to act as general secretary of the Japan Soccer League, which organized competitions between amateur teams sponsored by major corporations. This experience inspired the vision of a professional soccer league in Japan. In 1991 he quit his full-time job to assume leadership of the J.League. Even Kawabuchi expressed surprise at Japanese response to the J.League. In its first season, sales of TV rights, merchandise, and tickets for 180 games totaled $1 billion. A key factor behind the successful launch of professional soccer was intense coverage by the mass media. The youth of Japan especially were drawn to it because it was faster paced than baseball and, unlike sumo, unencumbered by ancient Japanese traditions. (ANDREA FORNES)

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