advertising account
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advertising account — account (def. 11c) … Useful english dictionary
account — /euh kownt /, n. 1. an oral or written description of particular events or situations; narrative: an account of the meetings; an account of the trip. 2. an explanatory statement of conduct, as to a superior. 3. a statement of reasons, causes, etc … Universalium
advertising — I (Roget s IV) n. 1. [Calling goods to public attention] Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*,… … English dictionary for students
Account planning — is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. Chris CowpeHistoryAccount planning is a job title… … Wikipedia
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
account manager — ➔ manager * * * account manager UK US noun [C] ► someone employed by a company to be responsible for one or more of its customers, especially someone in the banking or advertising industry: »Account managers regularly contact customers to update… … Financial and business terms
account executive — account′ exec utive n. bus (in an advertising agency or other service business) the manager of a client s account • Etymology: 1940–45 … From formal English to slang
account executive — n. an executive in an advertising agency, stockbrokerage, etc. who handles the accounts of, and maintains direct contact with, one or more established clients and seeks new clients … English World dictionary
Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… … Wikipedia
