USA Today

a national US newspaper read by more people than any other. It sells over two million copies each day. The Gannett Company began USA Today in 1979. It has colourful pictures, short news summaries and longer articles.

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National U.S. daily general-interest newspaper, the first of its kind.

Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. Initially considered gimmicky and insubstantial, it gradually developed a reputation for higher quality while increasing its circulation and advertising revenues at a time when few papers were experiencing growth. The features that originally set it apart

abundant colourful graphics, very brief stories, and a concentration on sports and celebrity

have influenced other newspapers.

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