Gallo, Ernest

Gallo, Ernest
▪ 2008

      American winegrower

born March 18, 1909 , near Modesto, Calif.

died March 6, 2007 , Modesto
together with his brother Julio, founded (1933) E.&J. Gallo Winery in Modesto and built an empire by shaping American drinking tastes with inexpensive nonvintage wines. The brothers claimed to have started their own business after the death of their father, Joseph Gallo, Sr., who had founded the Gallo Wine Co. in 1909. The brothers maintained that they learned winemaking on their own after their father inexplicably killed their mother and then shot himself just after the end of Prohibition. With Ernest handling the marketing and Julio serving as the winemaker, the two introduced some 16 brands of wine and cornered more than 25% of the American market. Some of their early offerings, including the widely popular Thunderbird, Ripple, and Boone's Farm wines, drew criticism; these inexpensive wines with a relatively high alcohol content were branded “street wines,” the choice of winos and tramps. Later market entries that appealed to the suburban palate included Hearty Burgundy and Chablis Blanc. The brothers also began to market varietal and vintage wines aggressively. In 1981 the company began producing a premium-quality chardonnay, and in the 1980s it branched out into medium-priced Bartles and Jaymes wine coolers. The company, which owned nearly half of the vineyard acreage in California, reportedly had annual revenues of about $1 billion. In 1983 a third brother, Joseph, Jr., launched a cheese factory under the Gallo name, which prompted the winery to sue him (1986) for trademark infringement. His countersuit charged that he had been cheated out of a one-third interest in the family business. The court ruled, however, that Julio and Ernest had started their own concern when Joseph was 13 years old. The courtroom trial brought the family history under scrutiny, and their saga became the subject of the book Blood and Wine: The Unauthorized Story of the Gallo Wine Empire (1993). Julio died in 1993, and Joseph predeceased Ernest by less than a month.

* * *


Universalium. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Ernest Gallo — (* 18. März 1909 in Jackson, Kalifornien; † 6. März 2007 in Modesto, Kalifornien) gehörte zu den Pionieren der US amerikanischen Weinindustrie in Kalifornien. Er war zusammen mit seinem Bruder Julio der Gründer der Gallo Family Vineyards (vormals …   Deutsch Wikipedia

  • Ernest Gallo — (March 18 1909 ndash; March 6 2007) was the American co founder of the E J Gallo Winery, which recently changed its name to Gallo Family Vineyards . He was ranked 297th on the 2006 Forbes 400 list of billionaires.After the death of his parents,… …   Wikipedia

  • Ernest Gallo — Saltar a navegación, búsqueda Ernest Gallo, empresario vitivinícola estadounidense, (1909 2007) Ernest Gallo Nacimiento 18.3.1909 Estados Unidos …   Wikipedia Español

  • Gallo — can refer to: *E J Gallo Winery, founded in 1933 **Ernest Gallo, co founder **Julio Gallo, co founder **Joseph Edward Gallo, brother of Ernest and Julio Gallo *Gallo language, a regional language of France *related to Gaul, as in Gallo Roman… …   Wikipedia

  • Gallo (Begriffsklärung) — Gallo bezeichnet: Gallo, eine britto romanische Varietät der französischen Sprache Campo Gallo, argentinische Provinzhauptstadt Gallo (Bier), ein Lagerbier aus Guatemala Gallo (Italien), Kleinstadt in der Provinz Patti in Sizilien Gallo ist der… …   Deutsch Wikipedia

  • Ernest Rupolo — Ernest the Hawk Rupolo (1908 August 27, 1964) was a low level New York mobster and hitman for the Genovese crime family. Rupolo would later turn informant and testify against family boss Vito Genovese. The Boccia MurderDuring the 1930s, Genovese… …   Wikipedia

  • Ernest Kalas — est un architecte français né à Reims le 10 février 1861, y décédé le 9 décembre 1928. Philippe Ernest Kalas, architecte décorateur[1] fut un savant d’une vaste érudition. Pendant la guerre, il fut l’architecte du palais de Fontainebleau. En 1922 …   Wikipédia en Français

  • Gallo, Julio Robert — ▪ 1994       U.S. winegrower (b. March 21, 1910, Oakland, Calif. d. May 2, 1993, near Tracy, Calif.), together with his older brother, Ernest, founded (1933) E.&J. Gallo Winery in Modesto, Calif., and built an empire by shaping American drinking… …   Universalium

  • Gallo-römischer Umgangstempel — Rekonstruierter Plan eines Gallo römischer Umgangstempels und Tempelbezirks in der Colonia Ulpia Traiana Gallo römischer Umgangstempel ist die moderne Bezeichnung eines spezifischen Tempeltyps, der vor allem in den gallischen, germanischen und… …   Deutsch Wikipedia

  • Ernest Pugibet — Ernesto Pugibet Ernesto Pugibet (ou Ernest Pugibet en français) (né à Saint Martory, Haute Garonne, le 12 mai 1853, mort à Paris en 1915)[1] est un industriel franco mexicain qui a joué un rôle important dans la modernisation du Mexique aux… …   Wikipédia en Français

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”