Bono, Salvatore

▪ 1999

      American entertainer, restaurateur, and politician (b. Feb. 16, 1935, Detroit, Mich.—d. Jan. 5, 1998, South Lake Tahoe, Calif.), enjoyed a political career that culminated in service in the U.S. House of Representatives but was better remembered as a performer and the driving force behind the singing duo Sonny and Cher. The two had a number of hits on the pop charts in the 1960s and '70s and were the hosts of a successful television variety show in the '70s. Bono moved to California in the early 1950s and began trying to sell his songs. After working in a succession of jobs that included meat delivery truck driver and construction worker, he became a record packer at Specialty Records, where he worked his way up to writer and producer. He released a few records under a variety of pseudonyms and was co-writer (1962) of "Needles and Pins," which became a hit for Jackie DeShannon and later for the Searchers, before meeting (1963) and marrying (1964) Cherilyn Sarkisian. The couple began (1964) recording Bono's songs and in 1965 had their first—and the best known—of several major hits, "I Got You Babe." They starred in "The Sonny and Cher Comedy Hour" from 1971 to 1974, and although they were divorced in 1974, they appeared as cohosts of another television show in 1976-77. Bono then left show business, except for a few guest appearances on TV series, and became (1982) a successful restaurant owner. His opposition to zoning regulations in Palm Springs, Calif., inspired him to enter the 1988 mayoral election there, which he won. Bono's success in that post prompted him to run for the U.S. Senate in 1992, but he lost in the Republican primary. He ran for the House of Representatives in 1994, this time successfully, and was reelected in 1996. His sense of humour was especially prized, and he was one of the most sought-after fund-raising speakers. Bono was killed in a skiing accident.

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