Психология потребителя (consumer psychology) — Существует два осн. аспекта поведения потребителя: удовлетворение потребностей и исполнение желаний. Поведение потребителя, где исключительную роль играют потребности, вряд ли требует подробного объяснения. Достаточным будет собрать данные о том … Психологическая энциклопедия
psychology — /suy kol euh jee/, n., pl. psychologies. 1. the science of the mind or of mental states and processes. 2. the science of human and animal behavior. 3. the sum or characteristics of the mental states and processes of a person or class of persons,… … Universalium
consumer — consumership, n. /keuhn sooh meuhr/, n. 1. a person or thing that consumes. 2. Econ. a person or organization that uses a commodity or service. 3. Ecol. an organism, usually an animal, that feeds on plants or other animals. [1375 1425 for earlier … Universalium
Consumer neuroscience — is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in both normal and diseased individuals. Contents 1 Consumer Research 2 Advertising 2.1 Advertising and… … Wikipedia
Consumer behaviour — Psychology … Wikipedia
Consumer ethnocentrism — is derived from the more general psychological concept of ethnocentrism. Basically, ethnocentric individuals tend to view their group as superior to others. As such, they view other groups from the perspective of their own, and reject those that… … Wikipedia
Consumer education — is the preparation of an individual through skills, concepts and understanding that are required for everyday living to achieve maximum satisfaction and utilization of his resources. It is defined as education given to the consumer about various… … Wikipedia
Consumer adoption of technological innovations — is the process consumers use to determine whether or not to adopt an innovation. This process is influenced by consumer characteristics, such as personality traits and demographic or socioeconomic factors, the characteristics of the new product,… … Wikipedia
Consumer science — is the study of providing for the well being of individuals and households in the context of how they are influenced by marketplace institutions and communities. Consumer science draws from fields such as economics, sociology, psychology, law,… … Wikipedia
Consumer/Survivor/Ex-Patient Movement — The Consumer/Survivor/Ex Patient Movement, also known as the User/Survivor Movement, is a diverse association of individuals (and organizations representing them) who are either currently consumers (clients) of mental health services, or who… … Wikipedia