applied psychology

Branch of psychology concerned with solving practical problems of human behaviour by using the findings and methods of psychological science.

Intelligence testing, legal problems, industrial efficiency, motivation, and delinquency were among the first areas of application in the early 20th century. World Wars I and II fostered work on vocational testing, teaching methods, evaluation of attitudes and morale, performance under stress, propaganda and psychological warfare, and rehabilitation. The aviation and aerospace industries were important for the development of engineering psychology, the study of human-machine relationships. Other areas include consumer psychology, school psychology, and community psychology. See also industrial-organizational psychology; psychometrics.

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      the use of methods and findings of scientific psychology to solve practical problems of human and animal behaviour and experience. A more precise definition is impossible because the activities of applied psychology range from laboratory experimentation through field studies to direct services for troubled persons.

      The same intellectual streams whose confluence produced psychology as an independent discipline toward the end of the 19th century led to the later development of applied psychology. In 1883 the publication of Inquiries into Human Faculty and Its Development by Francis Galton (Galton, Sir Francis) foreshadowed the measurement of individual psychological differences. In 1896 at the University of Pennsylvania, Lightner Witmer established the world's first psychological clinic and in so doing originated the field of clinical psychology. Intelligence testing began with the work of French psychologists Alfred Binet (Binet, Alfred) and Théodore Simon in the Paris schools in the early 1900s. Group testing, legal problems, industrial efficiency, motivation, and delinquency were among other early areas of application. At the Carnegie Institute of Technology, a division of applied psychology was established as a teaching and research department in 1915. The Journal of Applied Psychology appeared in 1917, along with Applied Psychology, the first textbook in the field, coauthored by Harry L. Hollingworth and Albert T. Poffenberger.

      Early emphases in applied psychology included vocational testing, teaching methods, evaluation of attitudes and morale, performance under stress, propaganda and psychological warfare, rehabilitation, and counseling. Educational (educational psychology) psychologists began directing their efforts toward the early identification and discovery of talented persons. Their research complemented the work of counseling psychologists, who sought to help persons clarify and attain their educational (education), vocational, and personal goals. Concern for the optimum utilization of human resources contributed to the development of industrial-organizational psychology. The development of aviation and space exploration fostered rapid growth in the field of engineering psychology (human-factors engineering).

      In response to society's concern for treatment of the mentally ill and for development of preventive measures against mental illness, clinical psychology has shown tremendous growth within the broader field of psychology. Psychologists have studied the application and effects of automation, and in developing countries they have helped with the problems of rapid industrialization and human resources planning.

      Regardless of applied psychologists' professional focus, their job description is likely to overlap with those of other areas. The applied psychologist may or may not teach or engage in original research. In addition to drawing on experimental findings gleaned from psychological research, the applied psychologist uses information from many disciplines. The scope of the field is continually broadening as new types of problems arise. Other branches of applied psychology include consumer, school, and community psychology. Prevention and treatment of emotional problems have received a great deal of attention, as have medically related areas such as sports psychology and the psychology of chronic illness.

      Psychometrics (psychological testing), or the measurement and evaluation of psychological variables such as personality, aptitude, or performance, is an integral part of applied psychology fields. For example, the clinical psychologist may be interested in measuring the traits of aggressiveness or obsessiveness; the industrial psychologist, work effectiveness under certain conditions of lighting or office design; or the community psychologist, the psychological effects of living in a high crime area. See also clinical psychology; educational psychology; industrial psychology (industrial-organizational psychology).

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