Swope, Gerard

Swope, Gerard
born Dec. 1, 1872, St. Louis, Mo., U.S.
died Nov. 20, 1957, New York, N.Y.

U.S. business leader.

After graduating from the Massachusetts Institute of Technology, he joined Western Electric in 1895 and became a director in 1913. He was made president of General Electric Co.'s international subsidiary in 1919 and greatly increased the company's foreign business. As president of General Electric (1922–39, 1942–44), he expanded its line of consumer products and pioneered profit sharing and other employee benefit programs. He also served on the Department of Commerce's Business Advisory Council, and his ideas and support underlay such important New Deal programs as the National Recovery Administration and Social Security.

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▪ American executive
born Dec. 1, 1872, St. Louis, Mo., U.S.
died Nov. 20, 1957, New York, N.Y.
 president of the General Electric Company (General Electric Co.) (1922–39; 1942–44) in the United States. He greatly expanded the company's line of consumer products and pioneered profit-sharing and other benefits programs for its employees.

      Fascinated by electricity early in life, Swope graduated from the Massachusetts Institute of Technology in 1895 and went to work for the Western Electric Company, becoming a director of the company in 1913. In 1919 he was appointed the first president of General Electric's international subsidiary. An excellent salesman, he substantially increased the company's foreign business and was made president of General Electric in 1922. At the time of his promotion the company primarily sold industrial electrical products, but under Swope's direction it began to develop and market such household appliances as refrigerators and vacuum cleaners.

      Swope expanded General Electric's employee benefits, implementing a system of matching contributions by workers and the company. In addition to profit-sharing, he instituted cost-of-living wage adjustments as well as a form of unemployment insurance.

      During his career Swope held a number of administrative and advisory posts with government. He was also associated with the early development of radio, serving as a director on the boards of the National Broadcasting Company, RCA Victor, and other firms. After his retirement from General Electric in 1939, Swope chaired the New York City Housing Authority until 1942.

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Universalium. 2010.

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