Kroc, Ray(mond Albert)

Kroc, Ray(mond Albert)
born Oct. 5, 1902, Chicago, Ill., U.S.
died Jan. 14, 1984, San Diego, Calif.

U.S. restaurateur, a pioneer of the fast-food industry.

He was working as a blender salesman when he discovered a restaurant in San Bernardino, Calif., owned by Maurice and Richard McDonald, who used an assembly-line format to prepare and sell a large volume of hamburgers, french fries, and milk shakes. Beginning in 1955 Kroc opened his first McDonald's drive-in restaurant in Des Plaines, Ill., paying the brothers a percentage of the receipts. He soon began selling franchises for new restaurants, and he instituted a training program for owner-managers that emphasized automation and standardization. At the time of his death there were some 7,500 McDonald's restaurants worldwide; with more than 25,000 restaurants in the early 21st century, McDonald's was the world's largest food-service retailer.

Ray Kroc

Sygma

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Universalium. 2010.

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  • Kroc, Ray(mond Albert) — (5 oct. 1902, Chicago, Ill., EE.UU.–14 ene. 1984, San Diego, Cal.). Ciudadano estadounidense dueño de restaurantes y pionero de la industria de comida al paso. Trabajaba como vendedor de licuadoras cuando descubrió en San Bernardino, Cal., un… …   Enciclopedia Universal

  • Albert — Albert, Catalina * * * (as used in expressions) Achebe, (Albert) Chinua(lumogu) Barnes, Albert C(oombs) Beveridge, Albert J(eremiah) Bierstadt, Albert Billroth, (Christian Albert) Theodor Blakeslee, Albert Francis Brisbane, Albert Charles Albert… …   Enciclopedia Universal

  • Kroc — [kräk] Ray(mond Albert) (1902 84) U.S. entrepreneur and philanthropist. In 1955, he founded the franchise empire of McDonald s fast food restaurants …   Useful english dictionary

  • Raymond — (as used in expressions) Aron, Raymond (Claude Ferdinand) Chandler, Raymond (Thornton) Tyrus Raymond Cobb Dart, Raymond Arthur Flatt, Lester (Raymond) Hood, Raymond M(athewson) Kroc, Ray(mond Albert) Leavis, F(rank) R(aymond) Loewy, Raymond… …   Enciclopedia Universal

  • 14. Jänner — Der 14. Januar (in Österreich und Südtirol: 14. Jänner) ist der 14. Tag des Gregorianischen Kalenders, somit verbleiben noch 351 (in Schaltjahren 352) Tage bis zum Jahresende. Historische Jahrestage Dezember · Januar · Februar …   Deutsch Wikipedia

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