soap opera

/op"euhr euh, op"reuh/

a radio or television series depicting the interconnected lives of many characters often in a sentimental, melodramatic way.

[1935-40, Amer.; so called because soap manufacturers were among the original sponsors of such programs]

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Broadcast serial drama, characterized by a permanent cast of actors, a continuing story, tangled interpersonal situations, and a melodramatic or sentimental style.

Its name derived from the soap and detergent manufacturers who originally often sponsored such programs on radio. Soap operas began in the early 1930s as 15-minute radio episodes and continued on television from the early 1950s as 30-minute and later hour-long episodes. Usually broadcast during the day and aimed at housewives, they initially focused on middle-class family life, but by the 1970s their content had expanded to include a wider variety of characters and situations and a greater degree of sexual explicitness. In the 1980s similar series began to be aired in prime-time evening hours (e.g., Dallas and Dynasty). See also Carlton E. Morse; Irna Phillips.

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▪ broadcasting

      broadcast dramatic serial program, so called in the United States because most of its major sponsors for many years were manufacturers of soap and detergents. The soap opera is characterized by a permanent cast of actors, a continuing story, emphasis on dialogue instead of action, a slower-than-life pace, and a consistently sentimental or melodramatic treatment.

      The soap opera began in the early 1930s with 15-minute daytime radio episodes and was inherited by television in the early 1950s and expanded to 30 minutes. By the mid-1950s soap operas dominated late morning and early afternoon weekday television programming as they had dominated a similar time frame in radio programming during the previous decade.

      From the 1930s to the 1950s the classical American soap opera was typically a continuing play about a middle-class family living in a small town. Sin and violence, always offstage, frequently affected the daily lives of the family members, but good inevitably triumphed, or at least all wrongdoing was justly punished. Most settings were indoors, usually in an immaculate home or office. The reality of housework or business seldom intruded; conversation abounded with intensity and only occasional humour.

      By the 1970s the style and content of soap operas had undergone a revolution. There was open discussion of such matters as abortion, drug abuse, wife abuse, and sexually transmitted diseases. Characters of various racial and ethnic backgrounds were introduced into a previously all-white, Anglo-Saxon population. The traditional emphasis on romantic and marital problems remained, but promiscuous behaviour, violence, and criminal activity came to be treated more directly. Some of the programs expanded to 60 minutes, and a few even aired during prime-time evening viewing hours.

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