Forbes, B(ertie) C(harles)

Forbes (fôrbz), B(ertie) C(harles). 1880-1954.

American publisher and businessman who founded and edited (1916-1954) Forbes magazine. His son Malcolm Stevenson Forbes (1919-1990), who assumed the editorship in 1957, was an avid collector and set six world records in hot-air ballooning in 1973.

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