gain the advantage
21The Brand Bubble. The Looming Crisis in Brand Value and How to Avoid It , John Gerzema
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming… 2181.42 руб электронная книга22Sales EQ. How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal , Jeb Blount
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any… 1756.07 руб электронная книга23Code Halos. How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business , Malcolm Frank
Harness«Code Halos» to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and… 1821.11 руб электронная книга24How to Win. The Argument, the Pitch, the Job, the Race , Rob Yeung
NEVER COME SECOND PLACE AGAIN If you’re not winning, you’re losing. And you don’t want to be a loser, do you? Life is full of opportunities to win or lose on a daily basis. Want to win… 1104.49 руб электронная книга25Practical Sustainability Strategies. How to Gain a Competitive Advantage , Avlonas Nikos
Strategies that enable organizations to succeed as businesses and as responsible corporate citizens Based on the authors'many years of research and hands-on experience, this book provides tested and… 4835.04 руб электронная книга26Digital Sense. The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience , Brian Solis
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing… 1691.03 руб электронная книга27Style and Statistics. The Art of Retail Analytics , Brittany Bullard
A non-technical guide to leveraging retail analytics for personal and competitive advantage Style&Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd… 3248.72 руб электронная книга28Strategic Learning. How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage , Willie Pietersen
How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors What's even harder than creating a breakthrough strategy? Making it stick. As… 1947.93 руб электронная книга29Results at the Top. Using Gender Intelligence to Create Breakthrough Growth , Barbara Annis
What if your company could gain a greater profit share of the market simply by promoting more women into its senior management team? Sounds like a no-brainer, and despite nearly every study done in… 1821.11 руб электронная книга30Make Your People Before You Make Your Products. Using Talent Management to Achieve Competitive Advantage in Global Organizations , Paul Turner
Your people hold the key to your business success Make Your People Before You Make Your Products is an authoritative guide to the evolution of talent management. Written specifically for HR… 2601.58 руб электронная книга