Metaphor
61Dead metaphor — A dead metaphor is a metaphor which has lost the original imagery of its meaning due to extensive, repetitive popular usage. Because dead metaphors have a conventional meaning that differs from the original, they can be understood without knowing …
62Interface metaphor — An Interface metaphor is a set of user interface visuals, actions and procedures that exploit specific knowledge that users already have of other domains. The purpose of the interface metaphor is to give the user instantaneous knowledge about how …
63War as metaphor — The use of war as metaphor is a literary trope of long standing. Its currently liveliest metaphoric applications are circulated in the international effort of the War on Terrorism and in local efforts, such as the War on Drugs or the Culture War… …
64Primary metaphor — is a term named by Joseph Grady for the basic connection that exist between vague experiences such as good and concrete experiences such as up . These two concepts usually correlate in experience, and form the primary metaphor good is up .… …
65Cognitive metaphor — Concrete UnderstandingThe cognitive metaphor of a website is the association of the site concept to an experience outside of a site s environment. It is used to enhance the level of comfort the user experiences using the website since this… …
66Cassandra (metaphor) — [ thumb|200px|Painting of Cassandra by Evelyn De Morgan.] The Cassandra metaphor (variously labelled the Cassandra syndrome , complex , phenomenon , predicament , dilemma , or curse ), is a term applied in situations in which valid warnings or… …
67Albatross (metaphor) — The word albatross is sometimes used to mean an encumbrance, or a wearisome burden. [cite web | url = http://m w.com/dictionary/albatross | title = Albatross | work = Merriam Webster Online Dictionary | accessdate = 2007 11 24 ] It is an allusion …
68mixed metaphor — noun a combination of two or more metaphors that together produce a ridiculous effect • Hypernyms: ↑metaphor * * * noun, pl ⋯ phors [count] : a metaphor that combines different images or ideas in a way that is foolish or illogical “If we want to… …
69Zaltman Metaphor Elicitation Technique — (ZMET) ist eine patentierte Marktforschungsmethode. Das US Patent #5436830 wurde am 25. Juli 1995 ausgestellt. ZMET ist ein Verfahren, welches sowohl bewusste als auch unbewusste Gedanken und Gefühle eruiert, indem es die symbolhaften und… …
70dead metaphor — noun a metaphor that has occurred so often that it has become a new meaning of the expression (e.g., he is a snake may once have been a metaphor but after years of use it has died and become a new sense of the word snake ) • Syn: ↑frozen metaphor …
