Brand-new
101The Brand IDEA. Managing Nonprofit Brands with Integrity, Democracy, and Affinity , Stenzel Julia Shepard
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control… 3746.28 руб электронная книга102SPIKE your Brand ROI. How to Maximize Reputation and Get Results , Adele Cehrs R.
Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this“creating engagement," and each comment… 3243.24 руб электронная книга103Football Sponsorships and Brand Loyalty: Leveraging Brand Equity in European Football , Erik Brannstrom and Hampus Gunnarsson (2012)
In the increasingly commercialized world of sports, football is among the most prominent events. Game settings are the focal point of stadium supporters and television viewers around the world… 4999 руб104Designing B2B Brands. Lessons from Deloitte and 195,000 Brand Managers , Brian Resnick
“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” – The CA magazine (UK) Get tactical insight from the top… 3248.72 руб электронная книга105Partnership Marketing. How to Grow Your Business and Transform Your Brand Through Smart Collaboration , Ron Kunitzky
Google, Microsoft, Apple, Starbucks, and Wal-Mart are«category killers.» Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and… 2926.78 руб электронная книга106Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders , Adam Morgan
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for… 1947.93 руб электронная книга107Balanced Brand. How to Balance the Stakeholder Forces That Can Make Or Break Your Business , John Foley
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and… 2181.42 руб электронная книга108Pharmaceutical Lifecycle Management. Making the Most of Each and Every Brand , Hansen Neal
A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make… 7722.79 руб электронная книга109Conscious Marketing. How to Create an Awesome Business with a New Approach to Marketing , Carolyn Tate
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally… 2143.05 руб электронная книга110The Executive's Guide to Corporate Events and Business Entertaining. How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth , Judy Allen
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and… 3902.37 руб электронная книга