cannibalization
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cannibalization — can‧ni‧bal‧i‧za‧tion [ˌkænbəlaɪˈzeɪʆn ǁ bələ ] also cannibalisation noun [uncountable] MARKETING when one of a company s new products or activities takes sales away from an older one: • When the retailer started a mail order operation there was … Financial and business terms
cannibalization — by 1907, noun of action from CANNIBALIZE (Cf. cannibalize) … Etymology dictionary
cannibalization — (Amer.) n. act of removing parts from (an object, machine, etc.) to be used in another; loss of sales of an existing product to a new product offered in the product line (also cannibalisation) … English contemporary dictionary
Cannibalization — In businessIn marketing and strategy, cannibalization refers to a reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.For example, if Coca Cola were to … Wikipedia
cannibalization — cannibalize (also cannibalise) ► VERB 1) use (a machine) as a source of spare parts for another, similar machine. 2) (of an animal) eat (an animal of its own kind). DERIVATIVES cannibalization noun … English terms dictionary
cannibalization — noun see cannibalize … New Collegiate Dictionary
cannibalization — noun The act of cannibalizing. See Also: cannibalize … Wiktionary
cannibalization — A market situation in which increased sales of one brand results in decreased sales of another brand within the same product line, usually because there is little differentiation between them. For instance, two drinks marketed by the same… … Big dictionary of business and management
cannibalization — can·ni·bal·i·za·tion … English syllables
cannibalization — ˌkanəbələ̇ˈzāshən, ˌlīˈz noun ( s) : the action of cannibalizing an operating unit or enterprise … Useful english dictionary
