yoof

yoof
n [U] (BrE infml humor usu disapprov)
young people in general, especially when seen as a group for whom a particular product or type of entertainment is designed. The word was invented in the 1980s as a deliberate wrong spelling of youth. It implies that much of what is produced for young people assumes that they are not very intelligent:

I find the whole notion of yoof culture pretty depressing.

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Universalium. 2010.

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