breakfast television

breakfast television
n [U] (BrE)
television programmes shown early in the morning. The most popular breakfast television programmes in Britain are Breakfast News, a serious news programme on BBC1, and GMTV, a mixture of news and interviews with people such as television actors and sports stars on ITV. The phrase ‘breakfast television’ is not used in the US, where television all through the day has been common for much longer.

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Universalium. 2010.

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