counterprogramming

counterprogramming
counterprogramming [kount΄ər prō′gram΄iŋ]
n.
TV the practice of scheduling a program opposite another program, esp. a popular one, that appeals to a different kind of audience, as in placing a romantic film directed at women opposite a sports program mainly watched by men
counterprogram
vt., vi.
counterprogrammed, counterprogramming

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Universalium. 2010.

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