window-dressing

window-dressing
win·dow-dress·ing also win·dow dress·ing (wĭnʹdō-drĕs'ĭng) n.
1.
a. Decorative exhibition of retail merchandise in store windows.
b. Goods and trimmings used in such displays.
2. A means of improving appearances or creating a falsely favorable impression: “The realignment... may be more window dressing than a substantive change in how the company does business” (Connie Guglielmo).
  winʹdow-dress'er n.

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Universalium. 2010.

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