Matsushita Konosuke

Matsushita Konosuke

▪ Japanese industrialist
born Nov. 27, 1894, Wakayama prefecture, Japan
died April 27, 1989, Ōsaka

      Japanese industrialist who founded the Matsushita Electric Industrial Co., Ltd (Matsushita Electric Industrial Company, Ltd.)., the largest manufacturer of consumer electric appliances in the world.

      His parents having died, Matsushita began work at age 9 as an errand boy. At age 16 he began working for the Ōsaka Electric Light Company, and he quit his job as an inspector there at age 23 to start a company that would sell electric plug attachments of his own design. His inventive marketing strategies helped the Matsushita Electric grow, and in 1935 he reorganized the company under the name it still holds. Matsushita managed to prevent his company from being broken up by the U.S. occupation authorities after World War II, and by the 1950s the Matsushita Electric Industrial Co. was the chief manufacturer of washing machines, refrigerators, and television sets for Japanese homes. In the decades that followed, the company became internationally famous for such products as electrical equipment, computer chips, and videocassette recorders under such brand names as Panasonic, Quasar, and National.

      Matsushita was president of the company until 1961, at which time he became chairman of the board of directors. His influential business philosophy, which called for the production of essential consumer goods in abundance at the lowest possible prices, was widely adopted in the egalitarian, consumer-oriented society that emerged in Japan in the second half of the 20th century.

* * *


Universalium. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Matsushita Kōnosuke — Statue von Konosuke Matsushita Matsushita Kōnosuke (jap. 松下 幸之助, * 27. November 1894 in Wasa, Kaisō gun, Präfektur Wakayama, Japan; † 27. April 1989) war ein japanischer Industr …   Deutsch Wikipedia

  • Konosuke Matsushita — Nacimiento …   Wikipedia Español

  • Matsushita (Begriffsklärung) — Matsushita steht für: Matsushita Denki Sangyō, engl. Matsushita Electric Industrial, den alten Namen von Panasonic, engl. Panasonic Corporation Matsushita ist der Familienname folgender Personen: Kōji Matsushita (* 1967), japanischer… …   Deutsch Wikipedia

  • Matsushita Electric Industrial Co., Limited —   [mætsʊ ʃiːtə ɪ lektrɪk ɪn dʌstrɪəl kʌmpəni lɪmɪtɪd, englisch], Abkürzung MEI, japanischer Elektronikkonzern, weltweit führender Hersteller von Haushaltsgeräten, Unterhaltungselektronik, Informations und Kommunikationstechnik, gegründet 1918 von …   Universal-Lexikon

  • Konosuke Matsushita — Statue of Konosuke Matsushita Konosuke Matsushita (松下 幸之助, Matsushita Kōnosuke? …   Wikipedia

  • Kōnosuke Matsushita — Statue de Kōnosuke Matsushita Kōnosuke Matsushita (松下 幸之助, Matsushita Kōnosuke …   Wikipédia en Français

  • Konosuke Matsushita — Statue von Konosuke Matsushita Matsushita Kōnosuke (jap. 松下 幸之助, * 27. November 1894 in Wasa (Wakayama), Kaisō gun (Wakayama), Präfektur Wakayama, Japan; † 27. April 1989) war ein japanischer Industrieller, der das Unternehmen Matsush …   Deutsch Wikipedia

  • Matsushita — Panasonic Corporation Unternehmensform Kabushiki gaisha (Aktiengesellschaft) ISIN …   Deutsch Wikipedia

  • Matsushita Denki Sangyo — Panasonic Corporation Unternehmensform Kabushiki gaisha (Aktiengesellschaft) ISIN …   Deutsch Wikipedia

  • Matsushita Denki Sangyō — Panasonic Corporation Unternehmensform Kabushiki gaisha (Aktiengesellschaft) ISIN …   Deutsch Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”