Goldenson, Leonard Harry

▪ 2000

      American motion picture, radio, and television executive (b. Dec. 7, 1905, Scottsdale, Pa.—d. Dec. 27, 1999, Sarasota, Fla.), was a low-key, self-contained entrepreneur who was the least known of the three businessmen whose broadcast networks became dominant in the television industry in the 1950s and '60s. Because his American Broadcasting Co. was less prominent than William Paley's Columbia Broadcasting System and David Sarnoff's National Broadcasting Co., he felt free to incorporate ideas, such as getting the film studios to produce TV shows, investing in Disneyland, and backing the ESPN cable TV sports network, that were rejected by other television industry personnel but helped boost ABC's status to parity with the other two. Goldenson graduated from Harvard Law School in 1930 and practiced law in New York City until 1933, when he became counsel in the reorganization of theatres in New England that was necessitated by the bankruptcy of Paramount Pictures. In 1938 he was named head of theatre operations at Paramount, charged with running all of that studio's theatres, and by the early 1940s he had become director of Paramount Pictures, Inc. When the U.S. government ordered the studio to separate its theatre and film-production units in an antitrust action in 1950, Goldenson became president, CEO, and director of United Paramount Theatres, Inc. In 1953 he bought ABC, merged the two companies, and began heading the new company, at first called American Broadcasting–Paramount Theatres, Inc., and changed to American Broadcasting Companies, Inc., in 1965. Because Goldenson was able to convince film studios that it would be to their financial advantage to produce works for television, he was able to add such innovative fare as The Untouchables and 77 Sunset Strip to the ABC lineup and thereby attract valuable advertising contracts. He later oversaw the creation of Monday Night Football, the news program Nightline, and the first miniseries, Roots. In 1985, having fought off a takeover attempt of his company, Goldenson arranged for Capital Cities Communications to acquire ABC. After the deal was finalized the following year, Goldenson retired. His autobiography, Beating the Odds, written with Marvin Wolf, was published in 1991.

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