Chiat, Jay

Chiat, Jay
▪ 2003

      American advertising executive (b. Oct. 25, 1931, Bronx, N.Y.—d. April 23, 2002, Marina del Rey, Calif.), was the creative mind behind the “1984” television commercial for Apple's Macintosh personal computer, which pioneered the showcasing of commercials during the Super Bowl broadcast. Other notable offerings from his Chiat/Day agency included the billboards featuring Olympic athletes along with the Nike “swoosh” logo during the 1984 Los Angeles Olympics and, from 1989 on, the indefatigable Energizer Bunny.

* * *


Universalium. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Chiat/Day — ChiatDay ChiatDay Création octobre 1968 Fondateur(s) Jay Chi …   Wikipédia en Français

  • Jay Chiat — [Morton] Jay Chiat (October 25, 1931 ndash; April 23, 2002) was an American advertising designer.Chiat was born in the Bronx in New York City and grew up in Fort Lee, New Jersey. He attended Rutgers College, graduating in 1953 and was inducted in …   Wikipedia

  • TBWA\Chiat\Day — Création 1968 (création de ChiatDay) Dates clés 1995 (fusion) Activité Agence communication …   Wikipédia en Français

  • ChiatDay — Création octobre 1968 Fondateur(s) Jay Chi …   Wikipédia en Français

  • List of Singapore-related topics — This is a list of topics related to Singapore. For a similar list in alphabetical order, see list of Singapore related topics by alphabetical order. Those interested in the subject can monitor changes to the pages by clicking on Related changes… …   Wikipedia

  • Account planning — is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. Chris CowpeHistoryAccount planning is a job title… …   Wikipedia

  • Guy Day — (born circa 1933) is an American advertising executive who co founded Chiat/Day with Jay Chiat in 1968. The agency went on to do memorable work for Apple Computer, including the Macintosh 1984 Super Bowl commercial.Day originally founded an… …   Wikipedia

  • 1984 (publicite) — 1984 (publicité) Pour les articles homonymes, voir 1984 (homonymie). L objet de la publicité : Le Macintosh 128K 198 …   Wikipédia en Français

  • 1984 (publicité) — Pour les articles homonymes, voir 1984 (homonymie). L objet de la publicité : le Macintosh 128K. 1984 est un spot publicitaire réalis …   Wikipédia en Français

  • Binoculars Building — Alternative names Chiat/Day Building General information Type …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”