- run-of-paper
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/run"euhv pay"peuhr/, adj.See R.O.P.[1950-55]
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Universalium. 2010.
run-of-paper
Look at other dictionaries:
run of paper — UK US adjective (also run of press, also run of publication, ABBREVIATION ROP) MARKETING ► used to describe advertising space in a newspaper or magazine bought at a rate that does not allow the business buying the space to choose a particular… … Financial and business terms
run-of-paper — | ̷ ̷ ̷ ̷| ̷ ̷ ̷ ̷ adjective : to be placed anywhere in a newspaper at the option or discretion of the editor run of paper advertisement abbr. R.O.P. * * * /run euhv pay peuhr/, adj. See R.O.P. [1950 55] … Useful english dictionary
run-of-paper — adjective Date: circa 1923 to be placed anywhere in a newspaper at the option of the editor < run of paper advertisement > … New Collegiate Dictionary
run of paper — Denoting an advertisement in a paper, magazine, etc. , in which the publisher decides where the advertisement shall be placed. This is offered at a lower rate than an advertisement set in a specified position in the publication … Big dictionary of business and management
run of press — UK US adjective (abbreviation ROP) MARKETING ► RUN OF PAPER(Cf. ↑run of paper) … Financial and business terms
run of publication — UK US adjective (abbreviation ROP) MARKETING ► RUN OF PAPER(Cf. ↑run of paper) … Financial and business terms
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