price point

price point
n.
the price for which something is sold on the retail market, esp. in contrast to competitive prices.

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Universalium. 2010.

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  • price point — noun a) The price of an item, especially seen as one of a number of pricing options. Our cracker shelves need some things at the 5.99 price point, both an upscale product and a very large size mid range brand. b) A price, viewed as one of a… …   Wiktionary

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