milline

milline
/mil"luyn', mil luyn"/, n.
1. one agate line of advertising one column in width appearing in one million copies of a periodical.
2. Also called milline rate. the charge or cost per milline.
[MIL(LION) + LINE1]

* * *


Universalium. 2010.

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  • milline — n. an advertising measure; one agate line appearing in one million copies of a publication. [WordNet 1.5] …   The Collaborative International Dictionary of English

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  • milline —    a traditional unit of advertising. One milline equals the height of a line of agate type (5.5 points, or about 2 mm) times the width of a column times one million copies of the publication …   Dictionary of units of measurement

  • milline rate — noun see milline 2 …   Useful english dictionary

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