/merr"cheuhn duy'zing/, n.
the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Also called merchandise planning.
[1350-1400; ME; see MERCHANDISE, -ING1]

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Element of marketing concerned especially with the sale of goods and services to customers.

One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. Merchandising also involves product display; companies provide retailers with display and promotional materials and negotiate shelf space for their products. The development of sales strategies includes the determination of pricing, discounts, and special offers; the invention of sales pitches; and the identification of avenues for sales, including store-based retailing and alternative means such as direct-mail marketing, telemarketing, commercial Web sites, vending machines, and door-to-door sales.

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      element of marketing that is concerned specifically with promoting the sale of goods and services to consumers. See marketing.

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Universalium. 2010.

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Look at other dictionaries:

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  • merchandising — index business (commerce), commerce, commercial, mercantile, trade (commerce) Burton s Legal Thesaurus. William C. Burton …   Law dictionary

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  • merchandising — [mʉr′chəndīz΄iŋ] n. that part of marketing involved with promoting sales of merchandise, as by consideration of the most effective means of selecting, pricing, displaying, and advertising items for sale in a retail store …   English World dictionary

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