Coué, Émile

Cou·é (ko͞o-āʹ, kwā), Émile. 1857-1926.

French doctor who popularized a system of psychotherapy based on autosuggestion.

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born Feb. 26, 1857, Troyes, France

died July 2, 1926, Nancy

French pharmacist and psychologist.

Starting as a pharmacist at Troyes in 1882, he studied hypnosis, opened a free clinic at Nancy in 1910, and developed his own method of psychotherapy based on autosuggestion, "Couéism," which most famously required constant repetition of the formula "Every day, and in every way, I am becoming better and better."

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▪ French psychotherapist

born Feb. 26, 1857, Troyes, Fr.

died July 2, 1926, Nancy

 French pharmacist who in 1920 at his clinic at Nancy introduced a method of psychotherapy characterized by frequent repetition of the formula, “Every day, and in every way, I am becoming better and better.” This method of autosuggestion came to be called Couéism.

      An apothecary at Troyes from 1882 to 1910, Coué in 1901 began to study under Ambroise-Auguste Liébeault and Hippolyte Bernheim, leading exponents of hypnosis. Although stressing that he was not primarily a healer but one who taught others to heal themselves, Coué claimed to have effected organic changes through autosuggestion.

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