- demassify
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—demassification, n. —demassifier, n./dee mas"euh fuy'/, v.t., demassified, demassifying.1. to cause (society or a social system) to become less uniform or centralized; diversify or decentralize: to demassify the federal government.2. to break (something standardized or homogeneous) into elements that appeal to individual tastes or special interests: to demassify the magazine industry into special-interest periodicals.Also, de-massify.[DE- + MASS + -IFY]
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Universalium. 2010.